Our Culture

Since its founding in 1992, Genesis has become Madison's largest painting company—and its fastest growing—which is a rare combination. Why is that important to you?

Because we have done so by consistently using the best painting practices, techniques, and standards along with premium paints and materials; and employing well-compensated and motivated people who regard painting as a career—not an "odd job."

No less important: we understand that you're buying more than a "paint job" from us—or any other painting company in Madison Wisconsin, for that matter.

Instead, you're purchasing a process that has a beginning and end—from the initial estimate, to the prep-work, to the actual painting, all the way through to the final walk-through when we invite your final approval.

Each step of that process needs to be done expertly to achieve the best looking and longest-lasting results.

And there are a host of intangibles—not least of which is whether you feel comfortable with the people we send to your home or business to do the work and mingle among your family or customers.

In sum, beyond the obvious benefits of using the best techniques, materials, and personnel, no less important is our commitment to provide friendly, punctual service—and to treat our customers the way we would like to be treated if our roles were reversed.

Why should you believe us?

Ask about these general services and special techniques: