Our Standards

In the course of nearly two decades, we have become the top-of-mind “go-to” painters in Madison, Wisconsin for people who believe their projects are “worth doing right.” And we intend to maintain that reputation—and your trust—the same way we achieved both:

  • Knowledge—knowing and using the best painting practices, techniques, standards
  • Materials—using premium paints and products
  • Expertise—employing well-compensated, experienced, and motivated career painters
  • Service—making the process as easy as possible for you, from the initial estimate to the final walk-through
  • Honesty—treating you as we would want to be treated if our roles were reversed
  • Accreditation—working to PDCA standards
  • Fully Insured—you bear no liability in the unlikely event one of our employees is injured on your property

The PDCA is a 3000-member nonprofit professional organization that develops and maintains industry standards for craftsmanship and working standards in the painting & decorating industry.

All Genesis employees are trained to these 40 standards with hands-on training that is updated and reinforced through weekly meetings. As well, Genesis employees are regularly availed of training & educational opportunities from vendors, government agencies, and other qualified second parties.

pdfCode of Ethics 43.14 Kb

pdfHiring and Contracting with a Professional Painting and Decorating Contractor 31.04 Kb


Need more information?

Ask about these general services and special techniques:


General Services

  • Madison Interior Residential Painting
  • Madison Exterior Residential Painting
  • Madison Interior Commercial Painting
  • Madison Exterior Commercial Painting

Special Techniques

  • High-Pressure Exterior Washing

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What Our Clients Say

Hello - I wanted to send you a brief note about how pleased we were with the work completed. We had a small powder room that required a lot of extra processes because of the wallpaper that was on the walls.

Your crew took the time to explain the processes involved, how much time it would take, and what we could expect. His communication was excellent, always calling when he said he would and alerting us to any changes. He was very courteous about our time and home. If not for the paint on the walls, we would not have been aware someone was working in our home because of how neat he was with clean-up. One day when it was pouring rain, he even brought in some packages that the UPS man had delivered. This demonstrates and employee who truly cares about his customers.

We called Genesis because of the great work they did in our home in 2005 on our master bathroom. We were very pleased to receive the same if not better service from your company on this job. People like Eduardo make your business. Thanks again for the great work and service. We will continue to refer our friends and family to Genesis Painting.

-Melinda Uselmann,