Our Standards

In the course of nearly two decades, we have become the top-of-mind “go-to” painters in Madison, Wisconsin for people who believe their projects are “worth doing right.” And we intend to maintain that reputation—and your trust—the same way we achieved both:

  • Knowledge—knowing and using the best painting practices, techniques, standards
  • Materials—using premium paints and products
  • Expertise—employing well-compensated, experienced, and motivated career painters
  • Service—making the process as easy as possible for you, from the initial estimate to the final walk-through
  • Honesty—treating you as we would want to be treated if our roles were reversed
  • Accreditation—working to PDCA standards
  • Fully Insured—you bear no liability in the unlikely event one of our employees is injured on your property

The PDCA is a 3000-member nonprofit professional organization that develops and maintains industry standards for craftsmanship and working standards in the painting & decorating industry.

All Genesis employees are trained to these 40 standards with hands-on training that is updated and reinforced through weekly meetings. As well, Genesis employees are regularly availed of training & educational opportunities from vendors, government agencies, and other qualified second parties.

pdfCode of Ethics 43.14 Kb

pdfHiring and Contracting with a Professional Painting and Decorating Contractor 31.04 Kb


Need more information?

Ask about these general services and special techniques:


General Services

  • Madison Interior Residential Painting
  • Madison Exterior Residential Painting
  • Madison Interior Commercial Painting
  • Madison Exterior Commercial Painting

Special Techniques

  • High-Pressure Exterior Washing

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What Our Clients Say

Hi Bob,

I just wanted to tell you that I love the new paint on my garage. It turned out great! You have all been so great to work with and the job was done so quick.

I'm glad I caught you before you got really really busy. Tell Dan he left the roping that he used to hold up the bush by the side of the garage. I just hung it up on the gate and he can pick it up someone when he's in the area.

So, thanks again to you and the rest of the staff. Happy bowling! Stop by and see my new garage ... you'll be pleased.

Smiles to you,

-Lynn Johnson,