Our Standards

In the course of nearly two decades, we have become the top-of-mind “go-to” painters in Madison, Wisconsin for people who believe their projects are “worth doing right.” And we intend to maintain that reputation—and your trust—the same way we achieved both:

  • Knowledge—knowing and using the best painting practices, techniques, standards
  • Materials—using premium paints and products
  • Expertise—employing well-compensated, experienced, and motivated career painters
  • Service—making the process as easy as possible for you, from the initial estimate to the final walk-through
  • Honesty—treating you as we would want to be treated if our roles were reversed
  • Accreditation—working to PDCA standards
  • Fully Insured—you bear no liability in the unlikely event one of our employees is injured on your property

The PDCA is a 3000-member nonprofit professional organization that develops and maintains industry standards for craftsmanship and working standards in the painting & decorating industry.

All Genesis employees are trained to these 40 standards with hands-on training that is updated and reinforced through weekly meetings. As well, Genesis employees are regularly availed of training & educational opportunities from vendors, government agencies, and other qualified second parties.

pdfCode of Ethics 43.14 Kb

pdfHiring and Contracting with a Professional Painting and Decorating Contractor 31.04 Kb


Need more information?

Ask about these general services and special techniques:


General Services

  • Madison Interior Residential Painting
  • Madison Exterior Residential Painting
  • Madison Interior Commercial Painting
  • Madison Exterior Commercial Painting

Special Techniques

  • High-Pressure Exterior Washing

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What Our Clients Say

I have been meaning to write you a quick note about how pleased I am with the job Eduardo and his son did on my condo! It is absolutely beautiful.

They were very professional and even vacuumed before putting the furniture back. I also enjoyed talking with Eduardo -- he is such a nice man! How refreshing to meet such polite people!

I want to thank you again for the wonderful job Genesis did for me!

-Patti Schuettler, Madison, WI