Principles & Practices


Our Estimates and How We Price

At Genesis, we use PDCA data to accurately assess time & materials. And our Estimators have been at this for a very long time.

One of the largest areas of conflict between painting contractors and their customers is inaccurate estimates, which lead either to overpricing, or the contractor’s cutting corners to make up for his miscalculation.

You will never have that problem when you choose Genesis as your painting company.

You’re probably familiar with the concept of a flat-rate schedule for completing repairs. Data are collected about repairing or replacing a certain part for a certain machine over a certain amount of time. Then, someone does the math and figures out that it takes, say, an average of 30 minutes to do the job.

That way, the technician has some verifiable data upon which to base his estimate when a customer comes to him with that particular problem, instead of just guessing, which would motivate the technician to bid as highly as possible to cover the unknown.

The PDCA has conducted numerous studies to determine the average amount of time it takes to complete certain painting tasks. For example, to the untrained eye, a door might be just a door.

But while a plain door will consist of only a single surface that can be quickly prepped and easily painted with up & down strokes, a Victorian 6-panel behemoth will involve a top rail, middle rail, lock rail, bottom rail, two stiles, and the six raised panels.

That’s 12 different surfaces with nooks, crannies, and crevices that will need prepping for the new paint to adhere correctly, with different grains going in different directions, requiring much more skill, time, and attention to apply the paint correctly.

Multiply that oversight by a house full of doors, and you’re well down the road to a bad working relationship with the painting company, and an unsatisfactory “paint job.”

Our expert use of PDCA databases ensures an accurate estimate for both you and us, which combined with the fact that we compensate our personnel by the hour means that our Madison Painters always have the time necessary to complete your project, so that it looks the best and lasts the longest.


Why is Genesis your best and safest choice?

Ask about these general services and special techniques:


General Services

  • Madison Interior Residential Painting
  • Madison Exterior Residential Painting
  • Madison Interior Commercial Painting
  • Madison Exterior Commercial Painting

Special Techniques

  • High-Pressure Exterior Washing

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What Our Clients Say

Hi Bob,

I just wanted to tell you that I love the new paint on my garage. It turned out great! You have all been so great to work with and the job was done so quick.

I'm glad I caught you before you got really really busy. Tell Dan he left the roping that he used to hold up the bush by the side of the garage. I just hung it up on the gate and he can pick it up someone when he's in the area.

So, thanks again to you and the rest of the staff. Happy bowling! Stop by and see my new garage ... you'll be pleased.

Smiles to you,

-Lynn Johnson,